Monday, December 14, 2009

AWI CAMPAIGN




Many months ago i got booked on a commercial gig for AWI. My brief was quite simple, so i thought... find clothing that was made of wool for sporting activities.... i had never thought to wear woolen products for sports, but alas i found a whole new range of sporting clothing for that exact purpose.
Here is the end result.
Shot so beautifully by Steve Murray, it just captures the essence of sport and recreationally activities wearing wool.... who would have thought....
On the back of the sporting shoot for AWI they booked us again to shot their corporate stuff, not as exciting but work is work....

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