5am call times ain't pretty, and this show was no exception. Metalicus was launching their new gym / sports/ leisure wear collection Move as well as moving into more apparel for their core collection so this show was quite important in terms of branding.
I had the boys form the Squared Division on board for music and choreography so i knew i was in safe hands.
After a week of prepping it was time for the show. I think it turned out pretty good, the crowd enjoy it and the festival director Karen Webster gave it two thumbs up which is always an honor.
Now it was onto shooting the next two Runway shows that evening....
fB
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